Finger Printing //

What is video fingerprinting?

A video fingerprint is a compact digital representation of a video that summarizes the unique characteristics of the material. This small fingerprint file — and countless others which correspond to other unique videos — can be stored, retrieved and used to identify the original video whenever it appears from within any source. Video fingerprinting generates a unique digital profile and can be used to analyze and identify any video source (including TV, video repositories, other digital streams) wherever and however it is subsequently used. Because the fingerprint is based on the unique optical characteristics of the video, it can be used to compare similar videos: different versions of the same material will have subtly different fingerprints and can be used to identify and classify “different but related” versions.


Adaptive Video Fingerprinting™ Technology

Conventional video fingerprinting approaches use a single algorithm in the hope that this “average” solution will fit the majority of the use cases. But, just as one size of glove cannot possibly fit every hand, iPharro recognizes that one rigid approach cannot possibly be optimal for every use case or application. Rapid searches require a lightweight fingerprint, whilst frame-by-frame comparisons with precise attention to detail require a dense fingerprint. iPharro's ground-breaking Adaptive Video Fingerprinting™ technology is able to adjust the density and granularity of fingerprints to match specific use cases, and is the only approach that is capable of meeting the content identification demands of the full range of complex media-centric business processes.

IPharro MediaSeeker Core Platform™

Media–centric businesses that need to rapidly and efficiently identify, control and monetize their content use iPharro MediaSeeker Core Platform™ 3.0 to integrate powerful content identification and tracking capabilities into their workflows. iPharro's unique and fully configurable video indexing and identification engine accommodates a wide variety of video content and use cases and offers users the flexibility to adjust the granularity of fingerprint extraction down to the frame level. MediaSeeker Core Platform™ 3.0 is an ideal solution for the full range of search applications, from light to frame-intensive, archive versioning, content future-proofing, media redundancy prevention (MRP), broadcast monitoring, and numerous other areas. At the heart of the iPharro MediaSeeker™ Core Platform 3.0 is fully owned video fingerprinting technology developed at Germany's world-renowned Fraunhofer Institute.


TVCM Extension

iPharro TVCM enables Media Intelligence companies to monitor broadcast streams for news clips, election footage and competitive broadcast information in real time across multiple channels. With an increasing number of channels out there, manual methods simply won't suffice anymore. iPharro TVCM – an extension of the iPharro MediaSeeker Core Platform™ – is able to identify content across an unlimited number of TV channels and provide users with up to the minute information including time and channel of broadcast with unparalleled accuracy. Because there is no requirement to watermark material prior to identification, there's no limitation to the content that can be monitored - regardless of whether it has already been distributed to licensors or other customers.



Content holders, producers or archivists faced with multiple versions of related content can eliminate obsolete manual scanning methods for content versioning using iPharro MoPiCCS — Motion Picture Content Comparison Software – which enables automatic a detailed comparison of video content. Based upon iPharro's ground-breaking Adaptive Video Fingerprinting Technology, MoPiCCs enables versioning at any level, from the detection of changes within individual frames to higher level scene insertion and deletion comparisons. Similar content can be compared, linked and redundant versions of content can be removed, saving storage and maintenance costs.